1. Introduction

This Privacy Policy (“Policy”) outlines the data collection and usage practices of the Reity’s Homespun Ice Cream website (the “Website”). It ensures user privacy and informs them about the information collected, the reasons for collection, and how it is used. This Policy applies solely to user activity on the Website and the data collected through it. It does not encompass any information collected via offline channels or other mediums.

2. User Consent

By accessing and using the Website, users acknowledge and accept the terms of this Policy. Continued use of the Website constitutes user consent to our data collection and usage practices as outlined in this Policy.

3. Collected Information

The Website collects Personal Identifiable Information (PII) from users through various methods, including:

• Contact Forms: When users submit inquiries or requests through contact forms on the Website, they may provide PII such as name, business name, contact information (email address, phone number), and specific product inquiries.
• Data Collection Practices: The Website may leverage cookies or other automated data collection tools to gather information about user browsing activity, interactions with website elements, and device characteristics. This data may include IP addresses, browsing history, clickstream data, and device identifiers.

4. Information Usage Policy

The collected information is used for various legitimate purposes, including:

• Website Operation and Maintenance: To ensure the smooth functioning, technical support, and maintenance of the Website.
• Product and Service Delivery: To fulfill user requests, provide products or services they inquire about, and personalize their experience.
• Website Improvement and Personalization: To analyze user behavior and website usage patterns to improve website functionality, content relevance, and user experience personalization.
• Product Development: To develop new product lines, features, or services based on user preferences and market trends.
• Communication: To establish communication channels with users for providing information, updates, service-related notifications, and marketing materials (subject to user consent).
• Marketing and Promotions: To deliver targeted marketing campaigns, promotional offers, and advertising content that may be of interest to users (subject to user consent).
• Fraud Prevention: To detect and prevent fraudulent activity, protect website security, and mitigate cybersecurity risks.
• Analytics and Customer Support: To analyze website traffic data to understand user demographics, interests, and behavior patterns to improve customer support services.

5. Information Security

Reity’s Homespun Ice Cream implements industry-standard security measures to safeguard user information against unauthorized access, disclosure, alteration, or destruction. These security measures include secure storage practices, data encryption techniques, and access control mechanisms. However, it is important to acknowledge that no website or internet transmission is completely secure. While we take reasonable steps to protect user information, we cannot guarantee absolute security.

6. Changes to the Privacy Policy

Reity’s Homespun Ice Cream reserves the right to update or modify this Policy at any time due to legal, regulatory, or operational changes. Any revisions will be posted on the Website and will be effective immediately upon posting. Users are encouraged to periodically review this Policy for any changes.

7. GDPR Data Protection Rights

The General Data Protection Regulation (GDPR) affords certain rights to users regarding their personal data. These rights include:

• Right to Access: Users have the right to request access to their PII stored by the Website and obtain a copy of such data.
• Right to Rectification: Users have the right to request rectification of any inaccuracies or incompleteness in their PII.
• Right to Erasure: Under certain circumstances, users have the right to request the erasure of their PII.
• Right to Restriction of Processing: Users have the right to restrict the processing of their PII in specific situations.
• Right to Data Portability: Users have the right to request the transfer of their PII to themself or a third party in a structured, commonly used, and machine-readable format.

Users can exercise these rights by contacting Reity’s Homespun Ice Cream via email at homespunicecreams@gmail.com.